Beer Plugs
Tinnitus awareness
A dual-purpose drink koozie designed to protect both beverages and hearing, Beer Plugs features integrated, removable ear plugs. This innovative product was created to spotlight Tinnitus – the permanent, debilitating condition of constant ear ringing caused by exposure to loud sounds. To showcase Beer Plugs in action, we collaborated with Dallas music venues and crashed a concert to capture authentic content. As Art Director, I worked with a team of talented creatives to ensure that we found the best angles and didn't miss a shot in the chaos of the crowd.
AGENCY: 3Headed Monster // CD: Dan Dougherty, Jason Niebaum
