Concerts can get really loud, and metal concerts are some of the loudest. As a metal fan, I have experienced the occasional ringing in my ears after a show. Luckily, it's been temporary for me but for many, it isn't. That permanent ringing is called Tinnitus. Beer Plugs are the solution. To raise awareness, we partnered with Dallas venues and crashed a concert to capture video, photography, and social content. As Art Director, I worked with a team of talented creatives to ensure that we found the best angles and didn't miss a shot in the chaos of the crowd.