Strawberry Break
tropical smoothie cafe
During Spring Break 2023, Tropical Smoothie Cafe launched a limited-time strawberry menu. We chose to lean into the timing of spring break with a campaign inspired by vibrant '90s designs and spring break culture. Our creative strategy centered on social media impact, we produced eye-catching and engaging content alongside 15-second TV spots that transported viewers to those carefree coastal spring breaks of the '90s. Due to time constraints, I stepped in to assist in editing the social content to ensure it was ready for launch.
AGENCY: 3Headed Monster // CDs: Dan Dougherty, Jason Niebaum // Copywriter: Brittany Nunn-Howell
PRINT
PAID SOCIAL
DIGITAL
:15 TV
